PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, and payment information (including credit card numbers, debit card numbers, email address, and phone number). We refer to this information as “Order Information.”

When you make a purchase in the store, we collect certain information from you, including your name, payment information (including credit card numbers, debit card numbers, email address, and phone number). We also refer to this information as “Order Information.”

We may also receive Personal Information about you from third party sources, such as third-party data providers.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information, including but not limited, to:

• Communicate with you;
• Screen our orders for potential risk or fraud;
• Deliver and improve our product and service offerings;
• Accept and process product returns;
• Advertise and market our services and products; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

• We share your Personal Information with third parties to help us use your Personal Information, as described above. We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
• We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
• We may also share your Personal Information with our third-party marketing partners for their or their customers’ own marketing or commercial purposes. You may opt-out of sharing your personal information with third-party marketing partners. To do so, please send an email with your request to Email: care@thesaltearth.com

We also use device information through our Digital Marketing channels such as Instagram, Facebook, and Google. We also use third parties such as Meta and Google for the provision of online services such as personalized advertising and website analytics, to collect anonymous internet usage data and for social media engagement. These third parties may use cookies and other tracking technologies, such as web beacons on our website in connection with the online services that they provide. For example, with personalized advertising, we can customize the delivery and content of our ads on third party websites and online services for people who have previously visited our websites (this is also known as remarketing) so that we can serve advertisements and content that we think may be of relevance to you. Advertisements or content may also be targeted to users based on location (identified via an IP address), gender, age and interests. No personal information will be collected on these occasions. These third parties may also transfer this information to other parties including where they are required to do so by law, or where such other parties process the information on their behalf.

SENSITIVE DATA

We do not collect any special categories of personal information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.

CHILDREN

Our services are generally not directed to children under 16. We do not knowingly collect Personal Information from anyone under 16 without parental consent. If you become aware that we have collected Personal Information from a child under the age of 16 without parental consent, please let us know so we can take appropriate action.

HOW WE PROTECT PERSONAL INFORMATION

In proportion to the sensitivity of the information, we maintain reasonable administrative, technical, and/or physical safeguards and appropriate security measures to protect Personal Information from loss, misuse or unauthorized access, disclosure, alteration, or destruction of the information you provide. However, we cannot guarantee the security of your Personal Information, as no electronic data transmission or storage of information is completely secure. If an incident is reported affecting your information, we will investigate and comply with all required reporting obligations.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records for as long as we need it for the purposes described in this privacy notice. You may request deletion of your Personal Information. To do so, send an email with your request to Email: care@thesaltearth.com. Please note that in some situations we will be unable to comply with your request.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. Please note that we will likely require additional information from you in order to verify your identity and respond to your requests. If you would like to discuss or exercise your applicable rights, subject to limitations established under local law, please contact us via the contact information provided in the “Contact Us” section. We will respond to you within a reasonable time and within the time limits established by applicable law. Your Personal Information will only be retained for as long as necessary to achieve the purposes for which it was collected.

CONTACT US

If you would like to change your privacy settings, please visit our privacy center. For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by Email: care@thesaltearth.com or by mail using the details provided below:

Salt Earth:
16192 Coastal Highways,
Lewes,
Delaware 19958,
County of Sussex.
Last updated: (16 JULY, 2024)